We are so thrilled to have Claudia Kozeny-Pelling sharing 3 social media marketing tactics that we all need to be aware of whether we’re marketing our own services or buying something ourselves. Income claim marketing If you’re active on social media, you’ll probably have seen an increase in posts and ads that sound a bit like this: “Last year, I started my business. This year, I have a 6-figure income! Just sign up to my FREE webinar to learn more! If I can do it, so can you!”. Often, these posts are accompanied by images of a successful influencer/marketer with a luxury product: a yacht, mansion, fancy car, and/or a beautiful partner. The message is clear: if we follow in their footsteps, we have a good chance of also enjoying this success. As Dr Michelle Mazur and Maggie Peterson point out in their ethical marketing podcast series ‘Duped’: “The actual
Welcome to Kate Browning of Cherry Blossom Management, virtual assistant and Canva expert! Kate is sharing how small business owners like you can make the most of Canva, whatever your budget! Canva is such a fantastic graphic design and marketing tool, where even with the free version you can use some fantastic features to really benefit your business and keep everything brand consistent. Time Saving. As a business owner one of the biggest commodities we have which we can’t get back is time. I am all for time saving options in business and streamlining so we can have that sacred work life balance. One of the best ways to save time is to have templates, whether that is for our social media, client proposals, contracts, marketing material, presentations or anything else, if you have templates then the time taken to manage your social media, create proposals for clients and general
This is the transcript of the podcast episode Everything Instagram with Lattes for Lunch. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Nicole is in normal text. Hello, hello. I am here with the lovely Nicole. Do you want to introduce yourself? Tell us who you are. And what you do. Hi. My name is Nicole and I am the CEO / Instagram coach behind the business Lattes for Lunch. You are and you do amazing stuff on Instagram. You’re gonna make me blush if you keep talking like that. You are a Reels icon. Instagram Reels. I like it. I’ll accept that title. I’ll wear the crown. I don’t mind. It sounds good to me. Yeah, you know, I’m kind of really loving Reels at the moment. And I think the thing is
Freelance coach and Facebook group hipster, Emma Cossey (she/her), shares her thoughts and tips for Facebook groups whether you’re growing your own or getting involved in other people’s. We talk about the shift from community to sales, common Facebook group problems and how to be a good group member.
Trudy How is a Pilates teacher for fun loving people and owner of Pawprints Pilates and a Piece of Cake. She’s also one of the founding members of the Social Media for Humans Club and we are so honoured to have her. Trudy’s aim is to spread the joy of Pilates around the world and make sure everyone knows that Pilates is for everybody and every body. Her classes are a safe place where you’re encouraged to embrace the wobble, check in with your own body and, most importantly, have fun! Her positive attitude ensure that fun translates to her clients whether at in the studio or during over the internet classes, while her supportive and compassionate nature mean you never feel too weird sharing your quirks with her. Something that really makes her classes special – you can show up as your true self, whoever that is, and you
A very warm welcome to community manager, Suzanne Buckley, who is sharing with us why online community engagement is so important. Suzanne is an expert in managing online communities; Facebook groups, membership sites and everything in between, and she keeps the human connection at the core of her work. Community is a buzzword in online business and entrepreneurship at the moment. And with good reason! Online community engagement is on the rise, as individuals, brands, and businesses have begun to tap into the potential within online communities. What is an online community? In its simplest form, an online community is a group of people who interact through an online forum or platform. Usually these people have a shared interest or expertise in something, whether that’s a series of books, a particular clothing brand, an online course, an exercise format, or a type of cooking. The community uses the internet to
Small business marketing expert, Shona Chambers, shares her top 5 most effective marketing methods for small biz owners and humans.
Instagram has a tonne of features now which is very exciting if you work in social media and very overwhelming if you’re a small business owner! In this post we’re giving you 3 ideas for each of their 5 main features to help you understand what they’re great for and inspire you to give them a go, if you haven’t already. Feed / grid. Your feed posts and grid are like your shop window. When people discover you in hashtags feeds or through Stories shares, its your feed post they’re seeing. When they land on your profile, your grid is one of the first things they’re presented with. Bring your A-game to your feed posts and think about how they can be evergreen (always relevant) so, no matter when someone’s scrolling them, it’s all still awesome content. Some things I love to share and always recommend including in your feed
Do you want to beat the Instagram algorithm? Ensure your posts get seen by all your followers? Boost engagement, double your DMs and hit a million followers? We all love these quick fix promises. Tips that ‘guarantee’ an overnight change in your social media fortunes and, possibly more importantly, lay the blame for a stagnating growth rate at the door of The Algorithm™. The problem is that there is no quick fix. There is no secret sauce. There is no “beating” the algorithm. The secret of the algorithm is that there is no secret to the algorithm. The real secret is that even Facebook themselves (who own Instagram) don’t know the secrets of their own algorithm. They set it up and the algorithm then teaches itself based on the billions of actions on the network every day. You can’t beat the algorithm; nobody knows how and it is constantly changing
The internet loves a meme. We love that #relatable content, a lighthearted look at life, a way to connect often across cultural and language divides. They can be a great way to show a little of your personality on your business’ social media but overuse them and you lose your own voice. an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations. It can be tempting to flood your social feeds with memes, sit back and watch the likes roll in. As a business, though, your aim is to build your reputation, brand recognition and ultimately sell through your social media and, as I explained previously, likes don’t pay the bills. https://youtu.be/wPSFeTs2Y3g Prioritise your content Make sure the bulk of your social posts are your own content. Scrolling your feed should tell people what your business