We are so thrilled to have Rachel Baker of The Ethical Copywriter sharing how to create copy that converts without manipulation. Words are powerful and persuasive. They’re how we communicate – and for businesses, they’re often how we make sales. But as we know, with power comes great responsibility. Language is packed with psychological nuance, and sadly, marketers have historically used that nuance to get people to buy things they don’t need and spend too much money. As an ethical business, this poses a quandary. You want people to pay for your products and services, but you want to do so ethically. So how do you toe that line? I’ve put together a list of dos and don’ts for writing copy that helps you sell but doesn’t exploit or pull the wool over people’s eyes. Do… Say what’s great & unique about your product or service. You’ve got something amazing
This is the transcript of the podcast episode Why users have the power with Stripe Social. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Kat is in normal text. Hello, hello. I’m here with the lovely Kat. Do you want to introduce yourself, tell us who you are and what you do and all of that stuff? Hi there, absolutely lovely to be with you on this lovely sunny morning. I am Kat, she/her. I live near Blackpool by the sea with my family. I’ve got two young children and a fiance and I run Stripe Social, which is a social media consultancy. And I also do social media training. I work with people to help them uncover their story really. I think good social media is about good storytelling. So uncover their story,
This is the transcript of the podcast episode marketing your small business with Shona Chambers. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Shona is in normal text. Hello. Hello. I am here with Shona. Introduce yourself. Tell us who you are and what you do. Oh, thank you. So, I’m Shona Chambers. I’m a marketing consultant. I’ve been freelance since 2011. I used to specialise in customer insight when I worked for big businesses. And I used to work with media and finance companies. And now I work with lots of different small business owners really just helping them plan, strategize and get organised with their marketing to really make the most of themselves. And my pronouns are she and her. Why small business? Very good. So you’ve pivoted to focus on small
Being transparent in your business is important as an ethical business. Today we’re welcoming Melissa Hobson, a sustainability & conservation communications consultant & copywriter to explain how you can effectively communicate what’s going on in your business and why. Are you a business trying to be more sustainable, ethical and responsible in your practices? Do you feel nervous about talking about what you’re doing in case someone calls you out because you’re not perfect yet? You’re not alone! When it comes to our journey to being a more sustainable, responsible business, it can feel scary talking about what we’re doing… because what if we’re doing enough? But, for me, talking about what we’re doing is a hugely important part of being a responsible business. “Oh, you would say that, Mel, you’re a communications professional,” you might be thinking. Well, yes, as a PR consultant I do place a high value
This is the transcript of the podcast episode social media for local business with Dora Herrera. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Dora is in normal text. Hello, I’m here with the lovely Dora. Do you want to introduce yourself? Tell us a bit about who you are and what you do. Sure. My name is Dora Herrera, I’m in Los Angeles. We run a small, quick service, family restaurant and this April 1st we’re going to be 45 years in the business. Wow. That’s a long time. It is and we’ve accumulated lovely accolades over the years sober. It’s a good passion project. Adding social media to an established marketing strategy. Yeah. Good. So you’ve had to get into social media then, as social media has become more of a thing?
If you’re as confused by cash flow and business finance as we are, you’ll find this fabulous guest post from Kathryn Frimond of Your Local Bookkeeper very useful! How do you know when it’s the right time to outsource management of your social media? Can you afford to pay for social media advertising and how much do you need to spend to get the results you are after? Maybe you are spending more time on social media than working for your clients. Or maybe you are up late at night frantically trying to schedule content for the coming days or weeks. Regardless of why you have now decided to outsource your social media management, you need to know if you can afford it. That’s where cash flow forecasting and management comes in. If you have ever felt flush with cash one minute, and scraping the barrel the next, then you
We are so thrilled to have Isabel Mack of Party Kit Network sharing her amazing tips to make your business more sustainable. There’s been a growing focus on sustainable living, but what does this really mean? And how can we implement changes within our own businesses? The Need for Sustainable Changes It’s become difficult to ignore that our planet is in crisis. The effect of climate change on both humans and wildlife is already happening. On 29th July this year it will be Earth Overshoot Day. This marks the date when our demand for Earth’s resources exceeds what can be regenerated or replaced in a year. Many of us already know we need to make changes in the way we live and work to ensure the future survival of our planet. But the climate crisis is complex and trying to make sustainable choices can be far from straightforward. However, there
We are so excited to share this guest post all about social media as a social and community building experience from Sal, of Ducky Zebra. Using social media like a human is, unsurprisingly, something we’re very passionate about so without further ado, over to Sal! Are you a product based business? If so, I’m sure you’ve been told many times that social media is for “relationship building, not product selling”. We get it. It makes sense. But it’s not always that easy. Especially with the pressures of sales targets and limited time. I’m not a social media expert. But I do have experience of running a product-based business. I’m Sal, founder of Ducky Zebra, and I’m going to discuss how I’ve moved from ‘building relationships’ to ‘making friendships’ on Instagram. To help with this article, I spoke to Em (@twin_toddle_nhs), a down to earth, eco friendly twin-mummy with an awesome
Trudy (she/her) is a Pilates teacher who loves sharing the joy of Pilates with fun loving clients. She’s also on the Autistic spectrum and has ADHD. In this episode we talk about the difficulties of creating and implementing a social media strategy while neurodivergent and how she’s growing her business through it.
We are so thrilled to have Claudia Kozeny-Pelling sharing 3 social media marketing tactics that we all need to be aware of whether we’re marketing our own services or buying something ourselves. Income claim marketing If you’re active on social media, you’ll probably have seen an increase in posts and ads that sound a bit like this: “Last year, I started my business. This year, I have a 6-figure income! Just sign up to my FREE webinar to learn more! If I can do it, so can you!”. Often, these posts are accompanied by images of a successful influencer/marketer with a luxury product: a yacht, mansion, fancy car, and/or a beautiful partner. The message is clear: if we follow in their footsteps, we have a good chance of also enjoying this success. As Dr Michelle Mazur and Maggie Peterson point out in their ethical marketing podcast series ‘Duped’: “The actual