How to create copy that converts without manipulation

We are so thrilled to have Rachel Baker of The Ethical Copywriter sharing how to create copy that converts without manipulation. Words are powerful and persuasive. They’re how we communicate – and for businesses, they’re often how we make sales. But as we know, with power comes great responsibility. Language is packed with psychological nuance, […]

Why users have the power with Stripe Social

This is the transcript of the podcast episode Why users have the power with Stripe Social. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Kat is in normal text. Hello, hello. I’m here with the lovely Kat. Do you […]

Marketing your small business with Shona Chambers

This is the transcript of the podcast episode marketing your small business with Shona Chambers. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Shona is in normal text. Hello. Hello. I am here with Shona. Introduce yourself. Tell us […]

The importance of transparency in your communications

A pair of hands holding the earth. Text reads "A pair of hands holding the earth. Text reads "The importance of transparency in ethical business communications.""

Being transparent in your business is important as an ethical business. Today we’re welcoming Melissa Hobson, a sustainability & conservation communications consultant & copywriter to explain how you can effectively communicate what’s going on in your business and why. Are you a business trying to be more sustainable, ethical and responsible in your practices? Do […]

It’s time for kindness

Sarah of Time for Kindness shares the power of choosing to believe in kindness and how we can start seeing it on social media.

Social media for local business with Dora Herrera

This is the transcript of the podcast episode social media for local business with Dora Herrera. You can find the video version with closed captions at the end of this post or over on YouTube. Alexis is in italics and Dora is in normal text. Hello, I’m here with the lovely Dora. Do you want […]

Cash flow for small businesses

Three saplings gradually increasing in size growing out of 3 stacks of

If you’re as confused by cash flow and business finance as we are, you’ll find this fabulous guest post from Kathryn Frimond of Your Local Bookkeeper very useful! How do you know when it’s the right time to outsource management of your social media? Can you afford to pay for social media advertising and how […]

How to make sustainable changes in your business

Reusable tableware and decorations often found in a party kit.

We are so thrilled to have Isabel Mack of Party Kit Network sharing her amazing tips to make your business more sustainable. There’s been a growing focus on sustainable living, but what does this really mean? And how can we implement changes within our own businesses?  The Need for Sustainable Changes It’s become difficult to […]

Let’s talk about live video.

Smiling African American woman vlogger broadcasting a live video cooking demonstration.

Head human, Alexis Bushnell, explains why live video isn’t the end all be all of your small business’ social media strategy.